Privacy Policy

1. Background and Understanding

Yard is an AI visibility platform for technical brands. We connect technical companies with independent technical authors and influencers who create and update content. In running this service we collect and use personal data relating to: our clients and their staff (to deliver and manage engagements), technical authors and influencers we work with or may approach (professional, publicly available information such as published content, professional profiles and contact details), and visitors to our website. For this data, Edinu Technologies Limited t/a Yard is the data controller.

2. Key Terms

It would be helpful to start by explaining some key terms used in this policy:

• Personal data: Any information relating to an identified or identifiable individual.
• Special category personal data: Personal data revealing racial or ethnic origin, political opinions, religious or philosophical beliefs, or trade union membership, and the processing of genetic data, biometric data for the purpose of uniquely identifying an individual, data concerning health, or data concerning a person's sex life or sexual orientation.
• Data subject: The individual who the personal data relates to.
• Website: Our website(s) and/or application(s).
• We, us, our: Edinu Technologies Limited t/a Yard.

3. Personal Data We Collect About You

We may collect and use the following personal data about you:

• Your name and contact information, including email address, telephone number, and company details.
• Your professional online presence, e.g., LinkedIn profile or published content.
• Your personal or professional interests.
• Your contact history with us.
• Information about how you use our website, IT, communication, and other systems.

We collect and use this personal data to provide the Services to you. If you do not provide personal data we ask for, it may delay or prevent us from providing the Services to you.

4. How Your Personal Data is Collected

We collect most of this personal data directly from you either in person, by telephone, text, or email and/or via our website and apps. However, we may also collect information from other sources such as:

• From publicly accessible sources, e.g., published content, professional profiles, or public registers.
• From a third party with your consent.
• Via our IT systems.

5. What Personal Data We Process

We may collect and process the following Personal Data:

• Personal Information: This includes information such as your name, email address, company, and phone number.
• Device Information: This includes information such as your device type, operating system, browser, IP address, and details of your visits to the Website such as traffic data and the resources and linked websites that you access through the Website.
• Miscellaneous: This includes any other information which is provided to us by you or on your behalf.

6. How and Why We Use Your Personal Data

Under data protection law, we can only use your personal data if we have a proper reason, e.g.:

• Where you have given consent.
• To comply with our legal and regulatory obligations.
• For the performance of a contract with you or to take steps at your request before entering into a contract.
• For our legitimate interests or those of a third party.

A legitimate interest is when we have a business or commercial reason to use your information, so long as this is not overridden by your own rights and interests. We will carry out an assessment when relying on legitimate interests, to balance our interests against your own.

7. Marketing

We may use your personal data to send you updates (by email, text message, telephone, or post or otherwise) about our Services, including exclusive offers, promotions, or new products or services. We have a legitimate interest in using your personal data for marketing purposes. This means we do not usually need your consent to send you marketing information. However, where consent is needed, we will ask for this separately and clearly.

You have the right to opt out of receiving marketing communications at any time by:

• Contacting us at security@tryyard.com.
• Using the 'unsubscribe' link in emails.

We may ask you to confirm or update your marketing preferences if you ask us to provide further services in the future, or if there are changes in the law, regulation, or the structure of our business. We will always treat your personal data with the utmost respect and never sell or share it with other organisations for marketing purposes.

8. Who We Share Your Personal Data With

We may share personal data with:

• Third parties we use to help deliver our services to you, e.g., payment service providers.
• Other third parties we use to help us run our business, e.g., marketing agencies or website hosts.
• Third parties approved by you.
• Our insurers and brokers.
• Our banks.

We only allow our service providers to handle your personal data if we are satisfied they take appropriate measures to protect your personal data. We also impose contractual obligations on service providers to ensure they can only use your personal data to provide services to us and to you.

We may also need to:

• Share personal data with external auditors.
• Disclose and exchange information with law enforcement agencies and regulatory bodies to comply with our legal and regulatory obligations.
• Share some personal data with other parties, such as potential buyers of some or all of our business or during a restructuring. Usually, information will be anonymised but this may not always be possible; however, the recipient of the information will be bound by confidentiality obligations.

9. Security of Your Personal Data

The transmission of information via the internet is not completely secure. Although we will always do our best to protect your personal data, we cannot guarantee the security of any information you transmit to us. Any transmission is at your own risk. Once we have received your information, we use strictly maintained physical, electronic, and procedural safeguards to prevent unauthorised access.

10. Where Your Personal Data is Held

Personal data may be held at our offices and those of third-party agencies, service providers, representatives, and agents as described above. Some of these third parties may be based outside the EEA.

11. How Long Your Personal Data Will Be Kept

We will keep your personal data while you have an account with us or we are providing services to you. Thereafter, we will keep your personal data for as long as is necessary:

• To respond to any questions, complaints, or claims made by you or on your behalf.
• To show that we treated you fairly.
• To keep records required by law.

We will not keep your personal data for longer than necessary. Different retention periods apply for different types of personal data. When it is no longer necessary to keep your personal data, we will delete or anonymise it.

12. Transferring Your Personal Data Out of the EEA

To deliver services to you, it is sometimes necessary for us to share your personal data outside the EEA. Under data protection law, we can only transfer your personal data to a country or international organisation outside the EEA where:

• The European Commission has decided the particular country or international organisation ensures an adequate level of protection of personal data.
• There are appropriate safeguards in place, together with enforceable rights and effective legal remedies for data subjects.
• A specific exception applies under data protection law.