ABOUT YARD
Five years of relationships. One platform.
Yard started five years ago as manual influencer matching for technical brands. Founder-to-founder emails, one creator at a time. Those five years became the asset: 20,000 technical creators, 450,000 conversations, and a model that knows which voice covers which topic. Then AI changed where engineers get answers. Buyers stopped browsing and started asking. So we built for it: one platform that gets technical brands into the content AI cites, through the people engineers already trust. We work with technical companies only. Databases, developer tools, AI infrastructure, security. It's all we do.
THE TEAM
Meet the team.
Karl McCarthy
FOUNDER
Former management consultant who discovered developer marketing was more fun than slide decks. Ten years deep in technical marketing, building Yard into the platform technical brands run their content programmes on. Father of two little girls. Happiest watching rugby in complete silence.
Jack Scrivener
HEAD OF CLIENT SUCCESS
Global customer success specialist who's charmed enterprise clients across four continents. From New York to Sydney, he's mastered the art of turning complex technical relationships into genuine partnerships. Brings strategic account expertise and an uncanny ability to make QBRs actually enjoyable.
Michael Donnelly
HEAD OF PARTNERSHIPS & CAMPAIGNS
Seven years helping startups grow through content people actually want, from air-quality hardware in Oslo to fintech in Dublin. At Yard he runs the campaigns end to end: creator relationships, briefs, negotiation, and getting the content live. If a creator said yes, Michael probably asked.
Rory Skinner
BUSINESS PARTNER
Commercial leader specialising in SaaS growth. A decade across WP Engine, Motorway and enterprise accounts from London to Tel Aviv, closing the deals that take products from promising to category standard. At Yard he brings the enterprise playbook: partnerships, pipeline, and the discipline of a man who swims in the Irish Sea in December.