We create video content that converts, with B2B creators your market respects!

Influencer Campaigns · UGC Ads · Creator Recruitment

Don't take our word for it, take theirs:

We've hit a record for sign ups so we are are stoked 🤩 We so appreciate the work you've done.

Cassandra Stumer | CMO, PostgresML

Partnering with Yard was like adding rocket fuel to our Codesee campaign. With 1.6 million views and a surge in sign-ups, their strategy truly set us apart.

Ana Mogul | VP of Marketing, Codesee

B2B Influencer Campaigns

Nothing drives conversions like an endorsement from the right influencer in your niche.

From SaaS and AI to Dev Tools and IT, our 1,600 carefully vetted B2B influencers create targeted, technical content that engages your audience.

The proof? Our campaigns generate LinkedIn posts and YouTube videos that regularly rack up over 100,000 views.

Learn more.

UGC Ad Campaign

User-Generated Content (UGC) is modern-day word of mouth, and Yard's veteran UGC creators spread the word far and wide with authentic and engaging content that converts.

Recalibrate your performance marketing efforts with creator first UGC ads.

Our campaigns build brand affinity, drive conversions, and keep costs down

Learn more.

Creator Recruitment

Ready to take the quality and effectiveness of your content marketing to the next level?

Bringing top-tier creators in-house is the move for forward thinking CMO's

Yard matches you with elite talent to fill Head of Content, Creative Director, and Social Media roles.

Learn more.

We didn't invent creator marketing. We made it easy for B2B companies.

The benefits of creator marketing are legion: precise audience targeting, authenticity that builds trust, and most importantly, higher conversions.

But designing and executing creator marketing campaigns that deliver those results is complicated by inaccurate audience data and wild pricing variables.

Our unique approach combines industry-leading audience data with an expert human touch to deliver effective (and cost-effective) activations.

Tech enabled

Powered by proprietary audience data, we run thoroughly planned campaigns that deliver measurable results.

Human touch

We take a hands-on approach to manage your campaigns every step of the way - from concept ideation to creator production -- and ensure every detaul is expertly handled.

Our exclusive network of B2B creators

Yard’s data-driven platform connects you with top-tier creative talent from our network of 1,600 creators. Using our proprietary audience data, we match brands with the right creators to deliver quantifiable results.

ML
Carly Taylor
Audience: 140,000
Design
Adrian Twarog
Audience: 390,000
FinTech
Ania Kubow
Audience: 745,000
Gen AI
Brij Kishore Pandey
Audience: 480,000
AI
AI Coffee Break
Audience: 135,000
Marketing
Louis Grenier
Audience: 53,000

Creator first marketing is critical for B2B success

71%

of CMOs are increasing budget for B2B influencers in 2024 (Ogilvy)

$10 vs $27

The average cost per thousand impressions (CPM) for influencer marketing compared to LinkedIn paid ads (Databox).

Sounds good, but I have questions...

Find answers to commonly asked questions about Yard and our services.

Why wouldn't I do this in-house?

You can, but without accurate audience data like viewer geographies, topic sentiment and engagement metrics, you’ll be flying blind.

Why pay us? Yard sets the market rate and can negotiate fees up to 40% lower. Plus, managing creators through the entire process is time-consuming, which is why we do it for you (and our experience helps us to be quite good at it).

Where does Yard get it's audience data?

We pull from over 55 data points and tap into our creator’s social channels to gain key insights into their audience’s location and sentiment on various topics. This data is how we ensure your campaigns always hit the mark.

Will you help with my strategy?

Absolutely! Strategy is the cornerstone of any successful program. Yard drafts the initial creative brief and refines it based on feedback from our team of experts while ensuring the strategy aligns perfectly with your goals.

My product is very niche, will Yard be able to deliver?

We have over 1,600 B2B creators to choose from and have successfully worked with a wide range of tech products and brands. If we feel that our service isn’t the right fit for your company, we’ll let you know upfront. Our goal is to ensure the best possible match and drive results for our customers.

What if I don't like the creator options presented? Any refunds?

While it’s rare, if you’re not happy with the options, Yard has a very friendly refund policy. If a customer isn’t satisfied with the presented creators, we issue a full refund. No questions asWhile it rarely happens, if a customer isn’t satisfied with the creators we bring them, we issue a full refund. No questions asked.

Still have questions?