CASE STUDY ·
A year of creator videos landing with exactly the right audience.
How Mobbin scaled its creator programme with Yard, and put its MCP in front of the designers and engineers who build with it.
Category: Design tooling · Engagement: ongoing
The work
The challenge
Mobbin plays in one of the most competitive corners of design tooling. Its own channel could only reach so far. Scaling the creator programme meant a constant hunt for the right people, and the right videos were not reaching enough of the right viewers.
What Yard did
We booked independent technical creators the audience already follows. Designers and engineers building real products. Each creator was matched to Mobbin's audience, briefed, and taken through to live.
When Mobbin shipped its MCP, the brief was simple. Show it doing real work inside the tools people already use, from Claude Code to Figma. Practical build videos, not brand films. Mobbin approved every piece before it went live.
The result
A year in, the programme runs as a steady drumbeat of creator videos landing with exactly the audience Mobbin cares about. The MCP reached designers and engineers in the middle of their real workflow, which is where a new tool actually sticks.
Why it worked
Designers and engineers do not pick tools from ads. They pick them from the creators they already watch. Yard matches the right creator to the right audience, built on five years of relationships. The right people made the right videos for the viewers most likely to try the MCP.
"Yard has quietly become one of the most reliable agencies in our marketing stack. We first engaged Yard because we were limited by our own YouTube algorithms, and it was hard to scale our influencer marketing program and consistently find the right types of creators. A year in, they've shown that they can find the right influencers, brief them, getting the content live, and it consistently lands with exactly the audience we care about."