The branding engine for technical products
Get the experts engineers trust talking about your product. At scale.
Yard seeds your narrative through a network of 20,000 technical experts, authors and influencers. The more of them talking about you, the stronger your brand. And the more often AI names you when engineers ask what to use.
Trusted by technical teams
CODERABBIT
MOBBIN
SPACELIFT
COGNITION
NSCALE
CODER
DECODOThe shift
AI visibility is branding.
Claude and ChatGPT build their answers from what independent experts have already said about a product. The more respected people talking about yours, the stronger your brand, and the more often AI repeats it. That is all branding has ever been. Yard does it at scale.
No hacks. No listicles. No astroturfing.
Engineers can spot a planted Reddit thread, and so can the models trained on them. Listicles carry no weight with either. What holds is a respected expert covering your product because it belongs in their work. That is the only thing we do, for every client, every month.
What clients say.
"Yard has quietly become one of the most reliable agencies in our marketing stack. They find the right influencers, brief them, get the content live... and it consistently lands with exactly the audience we care about."
"Yard took our visibility in AI answers from 18% to 50% in four months, and got us named as the recommended pick where we'd never appeared before. They don't just track visibility... they build the content that actually moves it."
How it works
How the engine runs.
- 1
Your narrative
We agree the handful of things your market should believe about you.
- 2
Seed it
We match and book the experts whose audience and topics fit, from 20,000. You approve every voice and every draft.
- 3
Compound it
New pieces every month. Existing pieces AI already cites, updated to include you. The record of independent voices grows.
- 4
Measure it
Pieces live, mentions counted, and where you stand when engineers ask AI.
Why Yard
You can copy a workflow. You can't copy the supply side.
Anyone with a budget can book the big names. We find the experts who are about to be big, before their price is. Five years of relationships is the product.
THE MODEL AT WORK
A strong technical fit for the campaign's angle. Recent content covers the exact stack, and maps closely to the questions buyers actually ask.
Shortlisted from 20,000 experts. 450,000 conversations of context behind the score.
Illustrative match. Real campaigns score real creators against your category.
The network
Real experts. Human-authored content. Not AI slop.
20,000+ technical authors and influencers in the network.
Built for technical products
Purpose-built for technical products. It's all we do.
A different conversation in every category. The same disciplined approach behind all of them.
Dev tools
When a developer asks Claude for the best PR review tool, your product should be in the answer.
Infrastructure
Platform teams evaluate infrastructure through long-form, independent writing. We get you placed there.
AI & agents
The AI tooling space moves fast. We keep your brand inside the conversations that shape opinions.
Databases
Database choices are sticky. We make sure your engine is mentioned the moment a team starts looking.